Lilia Coburn brings 20 years of development of consumer engagement and behavior change products experience, and is the founder of Heart, a high-tech product and marketing consultancy. Most recently, she was Director of Product at 23andMe, Inc., where she was responsible for digital consumer engagement. Prior to 23andMe, she was President of MedHelp (a Merck subsidiary), an online and mobile health community with over 100 million annual users, where she drove the vision to bring forth a condition management platform combining behavioral science, user-centric design, and health data to affect healthy habits in patients. The platform powers Vascular Cures’ Project Voice. She has led product and engineering teams in the development and commercialization of consumer products in Silicon Valley, ranging from early-stage startups to top Fortune 500 companies. Her personal mission is to combine her high-tech background, her expertise in user experience and consumer engagement, and her passion for health and behavioral design, to spur innovative and effective preventive healthcare solutions. She holds a B.S. in Electrical Engineering from the University of Miami, and an MBA from the UC Berkeley Haas School of Business.